The new strategy (which will have to be followed up by legislative proposals later) promises to set a binding target for new cars of 120g/km by 2012. Car producers will bear most of the responsibility for this reduction, as they will have to realise new vehicle-technology improvements which should bring their emissions down to 130g/km by that date. The other 10 grammes will have to be reached through complementary measures such as further use of biofuels, fuel-efficient tyres and air conditioning, traffic and road-safety management and changes in driver behaviour (ecodriving).
The Commission also proposes:
- To invest in more research aimed at reducing emissions to an average of 95g CO2/km by 2020;
- to encourage member states to promote and stimulate the purchase of fuel-efficient vehicles (via labelling and car taxation), and;
- to demand that car manufacturers sign up to an EU code of good practice on car marketing and advertising to promote more sustainable consumption patterns.
An essential aspect often overlooked in the Commission's new strategy is consumer behaviour and how to influence it. One of the reasons for the lack of progress on vehicle fuel efficiency since 1995 is the fact that Europeans continue to buy bigger cars and that there are very few policies to dissuade consumers from doing so.



