Antonio Tajani, the European enterprise and industry commissioner, and health and consumer Commissioner Tonio Borg, announced the proposals in Brussels this week.
The double package contains measures aimed at shoring up product safety and market surveillance.
“We’re talking about a market, consumer products, worth about €1 trillion per year, excluding food”, Tajani told reporters on Wednesday (13 February).
“The vast majority of these products are safe but not always,” he said.
Every year hundreds of hazardous products, including those with banned chemicals and toys presenting a choke risk to children, enter the EU market.
In 2011, consumers activated the European rapid alert system, RAPEX, 1,556 times to indicate the presence of dangerous products on the market, Tajani said.
Some 27% of the cases concerned clothes and textiles, 21% toys, 11% motor vehicles, 8% household appliances, and 7% cosmetics.
The proposal contains measures for improved traceability. Should the European Parliament and member states adopt the proposal, manufacturers will be obliged to state the country of origin, name, and address on the packaging of all consumer products.
Currently around 10% of the unsafe goods found on the EU market are of unknown origin.
“With the new requirement, dangerous products can be more easily traced back to the source, and cooperation with the market surveillance authorities of the country of origin can help stop dangerous products from reaching the market,” Borg said.
Much of the risk derives from goods entering the EU from third countries.
“Better coordination of product safety checks, especially at the EU external borders, will eliminate unfair competition from dishonest or criminal rogue operators”, Tajani said.
Currently, if one member state approves the sale of a product the manufacturer is free to distribute it throughout the EU.
“If an unsafe consumer good enters the single market, it can be freely sold to more than 500 million people”, the director-general of the European consumer group BEUC, Monique Goyens, said in a statement.
“This is a prime example of European action being necessary to properly protect consumers in all 27 member states. National measures alone are not coping with the scale of risk. A consumer’s passport should not determine whether the product one buys is safe or not”, she said.
While the new regulatory proposals do not concern food, product regulation and traceability is a hot issue amongst EU regulators since tests revealed that many meat dishes on the EU market are mislabeled.