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EU to say whether 'lower quality' food is sold to East

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Published 21 April 2011, updated 15 April 2013

Bulgaria's Agriculture Minister Miroslav Naydenov said yesterday (20 April) that his country would officially ask the European Commission to ascertain if multinational companies sell 'lower quality' food products in new EU members, compared to those sold in Western Europe. Dnevnik, EurActiv's partner in Bulgaria, reports.

Naydenov said he would ask the Commission and the European Food Safety Authority (EFSA) whether multinational companies were indeed selling food products of different quality in the EU's new member states, as alleged by recent research from Slovakia (see 'Background').

The minister said it would be "abnormal" for double standards on food products to exist within the EU and for differences in quality to indeed exist.

The statements came after Naydenov hosted a meeting with representatives of the companies cited in the Slovak research, which called the findings "speculative". But Naydenov indicated that he would seek arbitration on the case from the EU authorities.

If Bulgaria has indeed been treated as a second-class member state, Sofia could envisage legal action, the minister declared.

He also said that in-depth analysis of the products marketed in Bulgaria would be carried out, and that Bulgarian consumers had a right to know if there were differences in the quality of food products sold by the same brand in Western Europe and in Bulgaria.

For all these reasons, Naydenov said he was going to ask EU Health and Consumer Policy Commissioner John Dalli to take a position.

He announced that he was going to table the issue at the next Agriculture Council on 16-17 May, and that he had invited EFSA to visit Bulgaria in the course of May.

Positions: 

"Because of the fact that Bulgaria seems to be of main interest at the moment we feel obligated to clarify that we offer three different categories of paprika in Bulgaria: classic, super and edelsüß," Elisabeth Voltmer, head of quality assurance at Kotanyi, told EurActiv.

"In the course of this study, paprika 'classic' was bought and compared to paprika 'edelsüß' bought in all the other countries mentioned. As the national requirements regarding quality parameters are different for these three categories, it is not feasible to state that we obviously sell paprika of a lower ASTA content in Bulgaria by comparing two unequal categories of paprika with each other," Voltmer said.

"As stated, even the paprika 'classic' bought in Bulgaria proved to be of top quality as the ASTA content definitely exceeded the usual standard for this category," she added.  "The products we sell on the Bulgarian market are subjected to the same demanding quality standards of our company as all the other products that are produced: with due diligence and according to our philosophy, focusing on top quality," Voltmer concluded.   

Background: 

Major food and drink multinationals are packing variable quality products to be shipped to different European countries under the same name, a survey conducted by the Slovak Association of Consumers recently alleged.

The association tested a selection of labelled food products purchased from supermarkets in eight EU member states: Germany, Austria, the Czech Republic, Poland, Slovakia, Hungary, Romania and Bulgaria.

The products monitored were Coca-Cola beverages, Milka chocolate, black and red pepper from Kotanyi, Nescafé Gold instant coffee, Jacobs Kronung grain coffee and Tchibo Espresso coffee.

Of the tested products only Milka chocolate proved to be of identical quality across all the samples tested.

Producers claimed the quality of their products was not worse in Eastern Europe, but sometimes recipes differed according to consumer preferences. But some producers acknowledged they had been using cheaper ingredients for the Eastern market, adding that this did not affect taste and quality.

The European Commission's representation in Slovakia, which financed the survey, said it would be up to Brussels to decide if and how to deal with the findings.

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