Three multi-national surveys confirm EurActiv’s leadership among EU media

EurActiv.com, the leading independent internet media on EU policies, and its network of policy portal partners in 11 languages conducted a CrossLingual online poll. This survey confirms two earlier independent surveys that showed EurActiv as the most important multilingual policy portal read by EU institutions.

Burson-Marsteller

EurActiv ranked among 13 top media (TV-print-online); as the only multilingual EU policy portal read by EU institutions.

Centre d’Information sur les Médias (CIM)

EurActiv.com reaches over 250,000 EU Actors

Highlights of EurActiv CrossLingual online poll

EurActiv readership is influential: opinion leaders in Brussels and other capitals High proportion of political leaders (8%), senior management (14%), middle management, experts and journalists (39%), so altogether 61% opinion leaders.
In addition, partner portals reach out to national policy audiences in Central and Eastern Europe.
90% of readers are professional, in both Western & Eastern readership, in all policy relevant categories

EurActiv is an independent and efficient media

Strong credibility and proximity: 92% think that EurActiv is an “independent and fact-based media”, and 75% receive EurActiv content in their national language.
Useful and unique tool:
72% visit EurActiv at least once a week (more than 35% visit the site daily)
Most consider EurActiv a policy portal and not a news site: policy background through LinksDossiers, external analyses & positions, are more used than daily news
EurActiv readers like the time-saving approach, for example: “You help me to access the information I need more directly: straight to the point! Thanks!” – “EurActiv has become a vital part of my everyday work”

EurActiv.com is the independent portal on EU Affairs. With more than 1,4 million page views per month and over 250,000 unique visitors (CIM certified figures – April 05), the site is an important working instrument for the majority of EU Actors (institutions, industry federations, NGO’s, think tanks, the press and others) involved in defining or influencing EU policies.

EurActiv’s CrossLingual network is sponsored by Toyota and Visa Europe. General sponsors of EurActiv’s portal are: the European Commission’s eContent and IST programmes, Banca Intesa, DuPont, Honeywell, Manpower, Microsoft, Sagem, Shell and ABIG (Turkey with Europe). Section sponsors of EurActiv include: CEFIC, EDF, ExxonMobil, Gallup Europe, Kellen Europe, Nike, Pfizer, US Mission to the EU.

EurActiv also has 60 “content partners” (NGOs & think tanks) as well as ca. 500 “contributors”, providing their policy positions for free publication, up to the editorial team. Input welcome: editor@euractiv.com .

Via the CrossLingual network of policy portals, EurActiv’s content in three languages is available for syndication to “EU Actors”’ websites and intranets. Eight Central and Eastern European partners also translate and localise EurActiv news for their national audiences.

EurActiv

The International Press Centre Building

1 boulevard Charlemagne, Boite 1

B-1041 Brussels

Press contacts

Julian Oliver, Fondation EurActiv, Secretary General: +32 (0)2 226 58 25

Christophe Leclercq, EurActiv.com, Publisher and Founder: +32 (0)2 226 58 13