YELLOW PAPER ON EU COMMUNICATION: 'Decentralise radically: Empower the multipliers!'
Principles of EurActiv’s Plan D: Diversify, Decentralise, Disseminate, Decide
Explanations of the recommendations: issues / recommendation / context & example
1. Choose realistic audiences and relays: not ‘every citizen’, also not ‘just the EU specialists’, but intermediates: national sectoral audiences
2. Involve - early on - companies and unions as well as NGOs
3. Coordinate lightly between institutions and DGs rather than centralize / ‘streamline’
4. Decentralise radically: ‘nationalise’ EU debates, empower representations and enrich careers
5. Include communication in all EU programmes and policies
6. Train officials, journalists… and politicians!
7. Complement with roles for independent moderators, debate supporters and opinion scouts
8. Provide localised multilingual internet content, not just conferences, print and TV
9. Optimise and increase communication resources
10. Decentralise the debate right way, in addition to Brussels inter-institutional negotiations
11. Implement recent Commission decisions promptly, including July 2005 Action Plan
12. Achieve impact well before 2009 election
Reactions or questions
EurActiv will publish some intermediate coverage of the White Paper consultation, well ahead of the Commission publishing a summary of the contributions received. Hence the relevance of stakeholders communicating their views pro-actively to EurActiv , as soon as they draft them, in order to contribute to shaping the debate.
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