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Visa commits to 0.2% card fee cut

Published 27 April 2010
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The European Commission announced yesterday (26 April) that it had reached an agreement with global card payment company Visa to reduce fees on its debit cards by 0.2%. Retailers, meanwhile, protested that the company's concession was too small.

The reduction on cross-border fees would constitute a 30% reduction in charges on Visa debit cards, Commission spokeswoman Amelia Torres announced at a news briefing yesterday.

"I welcome Visa Europe's willingness to reduce multilateral interchange fees and to make its rules more transparent," Competition Commissioner Joaquin Almunia said in a statement on the agreement.

The Commission's agreement with Visa will not become legally binding until the executive has seen the results of a market test.

"The proposed commitments on immediate debit interchange fees are an important step towards the achievement of the Single Euro Payment Area (SEPA) and the continued displacement of inefficient cash transactions in Europe," said Visa Europe President and Chief Executive Officer Peter Ayliffe.

The announcement brings to a close discussions which had been handed down to Alumina after Neelie Kroes, the previous EU competition commissioner, decided there was not enough time before the end of her mandate to come to an agreement, said sources (EurActiv 27/01/10).

Retailers lament agreement

But retailers argue that a 0.2% reduction in multilateral interchange fees (MIFs) on debit cards - essentially charges paid by merchants when they accept card payments - is too small to inject more competition into the cards market.

The 0.2% reduction on debit cards mirrors an earlier agreement between the EU executive and Visa's main rival, MasterCard.

However, Visa was not asked to agree to the same reductions on credit card MIFs, which MasterCard had cut to 0.3% after negotiations with the Commission (EurActiv 02/04/09).

"We are very disappointed that the Commission has opted for this marginal way out on Visa," said Xavier Durieu, secretary-general of retailers' lobby group EuroCommerce.

"Since EuroCommerce lodged the first complaints 13 years ago, neither Visa nor MasterCard have brought convincing justification for interchange fees on card transactions," Durieu added.

The European Commission is in favour of a European payments card to offset Visa and MasterCard's dominance of the market, but EuroCommerce argues that a 0.2% reduction will not provide enough incentive for a third payment scheme to come to fruition.

"Such a maximum figure will further undermine the efforts of the struggling third European card schemes: they will be quite unable to establish any system which offers a fairer pricing model," the lobby group's statement continued.

Positions: 

"At a time when consumers are fighting to keep their heads above water [while] Visa is [...] announcing record profits, this lacklustre compromise sets a very bad precedent for this tax on payments for consumers," said Xavier Durieu, EuroCommerce secretary-general.

"In proposing these commitments Visa Europe has acted in the best interests of consumers, retailers and our member banks. Visa Europe has always ensured that its payment cards provide substantial benefits to both consumers and retailers," said Visa Europe in a statement.

"I welcome Visa Europe's willingness to reduce multilateral interchange fees and to make its rules more transparent. This will improve the efficiency of the European financial system to the benefit of consumers and retailers," EU Competition Commissioner Joaquín Almunia said.

Background: 

A multilateral interchange fee (MIF) is an interbank payment made for each transaction carried out with a consumer card.

Retailers are charged for the fee, which ultimately affects the price of goods, whether they are purchased with a card or not. The issue thus concerns all consumers.

Visa's credit and debit cards represent approximately 36% of all payment cards issued in the European Economic Area (EEA). Visa has the largest acceptance network in the EEA, and over five million merchants accept its payment cards. In 2006, a total of 27 billion card payments were made in the EEA, with a total value of 1,600 billion.

The European Commission only has the power to intervene in cross-border transactions, which occur when a French tourist uses his card in a shop in Amsterdam, for example. These represent 5% of total MIFs, according to the EU executive.

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