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Commission to probe electricity retail market

Published 03 February 2009
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The European Commission said it will launch an investigation into the "malfunctioning" EU electricity market this year, following the publication of a survey yesterday (2 February) revealing that the energy, banking and transport sectors are "underperforming" for consumers.

"Because of its importance in the basic household budget, I have decided to make the electricity retail market the target sector for investigation in 2009," said EU Consumer Affairs Commissioner Meglena Kuneva, reflecting on the results of the EU executive's 'Consumer Market Scoreboard' for 2009. 

The probe will focus on "unfair" conditions for electricity consumers regarding billing, comparability of offers and unreasonable commercial practices, after the Commission’s report found that "less than two thirds of consumers are satisfied with their energy supplier". 

Europeans spend an average of 5.7% of their household budgets on energy, according to Commission figures, with electricity accounting for the largest part of this expenditure. Customers are particularly annoyed about recent price hikes for gas and electricity, with 60% reporting increases compared with 3-4% who reported decreases. 

Consumers reluctant to switch energy supplier 

Moreover, the report reveals that consumers are extremely unlikely to switch gas or electricity supplier, with just seven and eight percent respectively indicating their willingness to do so. 

"Switching rates are particularly important, [because] in markets with higher switching rates, consumers are less likely to report price increases," found the report, concluding that "facilitating switching in key retail sectors should be a policy priority". 

EU consumers' organisation BEUC said the results prove that consumers must be guaranteed access to their energy consumption data and provided with clear bills "to facilitate switching to the best providers in terms of price and service". 

Examples of other such sectors where consumers are reluctant to switch include the car insurance, Internet and mobile phone markets. BEUC said the findings "demonstrate beyond any doubt the necessity to regulate fixed and mobile termination rates to get the prices down". 

Urban transport and banking also under fire 

Less than half of Europeans are satisfied with urban transport systems like buses, trains and trams, with similar levels of dissatisfaction for fixed telephony and postal services as well as the energy sector (below 60%). 

The Commission report found that bank fees and interest rates are "highly differentiated" among EU countries in ways that are "not easily explained", citing interest rates for consumer credit as an example. 

Moreover, "banking is particularly problematic in terms of comparability of offers, ease of switching and actual switching". Just 11% of retail banking customers in Europe changed provider in the last two years, while only 9% of current account holders and 13% of mortgage holders did likewise. 

Cross-border market stagnant 

Only 25% of consumers made a cross-border purchase last year, meaning cross-border trade has not increased since 2006. But there are signs that this year may prove more encouraging, with 33% intending to do so in 2009. 

Finally, the report stresses that the data available for many aspects of the Commission's investigation remains insufficient, recommending that more price comparisons be carried out, an EU-wide harmonised classification system be established and enforcement be better monitored. 

Positions: 

"Europe's consumers deserve better," said EU Consumer Affairs Commissioner Meglena Kuneva yesterday, presenting the results of the survey, which found that "services are consistently causing consumers more problems than traditional goods markets". 

"I am very concerned that three services that play such a central part in people's lives are scoring badly against a range of key EU-wide consumer indicators," Kuneva continued. 

Regarding the survey itself, the commissioner was quick to stress that "it is only in its second year and the existing data is incomplete," while the report itself states: "Work to provide comprehensive EU-wide comparable data on a full range of key indicators will take several years". 

Reacting to the Commission's decision to focus its attention on the EU energy market, British MEP Malcolm Harbour, consumer affairs spokesman for the UK Conservatives in the European Parlliament, said: "Many consumers are becoming incredibly frustrated that their bills seem to be going up yet their level of service is going down." 

"One of the European Commission's main roles is to ensure market forces are not being abused to consumers' disadvantage. Full undistorted competition leads to lower prices for all," Harbour continued. 

"If any energy companies are shown to be blocking competition, the commission must act decisively. Only when consumers feel confident about taking their business elsewhere will we see price cuts and service improvements," he added.

Chris Boothby, head of communications at EURELECTRIC, the representative association of the European electricity industry, told EurActiv: "We have produced a guide to best practice in supplier-switching and we are currently working to draw up a guide to good practices for billing. In the course of this work, we have not been informed of any serious concerns by Commission officials in either DG TREN or DG SANCO."

"We will investigate where the concerns raised by the consumer commissioner stem from and we will seek to address them as a responsible industry," Boothby continued. He stressed that the variety of electricity products on offer means that "one kWh does not necessarily equal another kWh," especially for international comparisions, because "installations vary from country to country and factors influencing the price in one country do not always apply to another".

Moreover, "supplier-switching rates alone are not a perfect guide to customer attitude or the degree of competition," Boothby argued. 

"Our experts are now carefully considering the Commission's statements and we will be making a formal reply in the coming weeks," the EURELECTRIC representative concluded.   

"The consumer scoreboard as such is just a first step. Now, it is time to draw conclusions from the scoreboard and restore consumer confidence in consumer markets, by taking the right consumer policy decisions," said Monique Goyens, director-general of EU consumers' organisation BEUC

Describing the Commission's decision to launch an investigation into EU energy markets as a "stunning denial of its own role in causing this mess," Jan Willem Goudriaan, secretary-general of the European Federation of Public Service Unions (EPSU), said: "It is precisely the Commission's liberalisation of the energy market which has led to massive concentration of ownership and high prices for private and business users. The audacity of [...] launching this study is breathtaking. To present the Commission as some kind of 'consumer champion' flies in the face of ten years of evidence which puts the blame squarely at the Commission's own door."

Goudriaan continued: "Unless the Commission recognises that a just EU energy policy means fair regulation, not less regulation, we are doomed to repeat the same mistakes." 

Next steps: 
  • Feb. 2009: Commission to publish report on the state of the EU e-commerce market. 
  • Summer 2009: EU executive to publish reports on geographical segmentation of EU online shopping market and the state of the bloc's retail financial services market. 
  • 2009: Commission to investigate retail electricity market as a priority. 
Background: 

The European Commission unveiled the second annual report on the state of consumer markets, the 'Consumer Market Scoreboard', on 2 February. 

The report assesses over twenty goods and service sectors, including food, clothing, financial services, energy and telecoms, in a bid to "identify where markets have a high risk of malfunctioning for consumers" and "make the market more transparent and accountable to citizens". 

It does so by looking into five "key consumer indicators," namely prices, switching, satisfaction, complaints and safety. 

While consumers expressed particular dissatisfaction with the services market, the goods market fared better, with "70-80%" of consumers declaring themselves happy with their products and the retailers from which they purchased them. 

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