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Communication scientifique : vers le public ou avec le public?

Publié 15 novembre 2005
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La conférence 'Communiquer la recherche européenne' (CER) 2005 a reconnu la nécessité de remplacer l’approche courante d’une communication scientifique dirigée vers le public par une communication avec le public.

"Communication is a need and a must for science and engaging with the public is more than a priority - it is an obligation," said the Science and Research Commissioner Janez Potočnik, speaking at the opening ceremony of the second CER conference-exhibition, 'Communicating European Research 2005'. The conference, which takes place on 14-15 November 2005, brings together project co-ordinators, representatives from research organisations, journalists, press officers and other communication professionals to promote mutual understanding between their respective roles and to define strategies to improve the way science is reported to European citizens

"Science deserves a place in the European public sphere. We need to enhance public recognition of the role of scientists and provide scientists with resources and tools which help them to communicate their work", said Potočnik. "Furthermore, we need to improve the image of science in society and define ways to communicate the added value of European research compared to research conducted at national level," he continued.

Another speaker in the opening ceremony, Dr. Alan I. Leshner, the chief executive officer of the American Association for the Advancement of Science (AAAS) called into question the very aim of the conference. Speaking of the evolving context of science-society dialogue, which he finds "more tense" than before he said that "the assumption that scientific literacy is a problem is not right". Referring to the stated need to communicate science more and better to the public he said that "we can't just educate our way out of the divide between science and society, because the problem is not people's lack of understanding of scientific issues - but the very fact that they don't like some advances of science," he continued. 

"If research has always been evaluated according to the costs/risks-benefits equation, today much of the research touches upon issues of core human values and this is why society wants to influence science instead of just being influenced by it," added Dr Leshner making reference to R&D on cloning, stem cells, studies on personal topics such as sex and genetics of behaviour (aggression, intelligence). 

Dr. Leshner thus highlighted the need to move beyond communicating science to the public and called for communicating science with the public. "We need to change the nature of science communication from a monologue to a dialogue and listen to the public and their concerns." 

Réactions : 

The 2004 Descartes science communication prize winner Wolfgang Heckl summarised his views on communicating science as follows: "Don't underestimate the public, don't ever give a lesson, be simple but not simplistic, and touch the audience on an emotional level and respect their emotions." He also called for politics and science to improve the interface between science and society and gave science centres and museums as a good example of a neutral, informal environment for public debate on science.

Donghong Cheng, head of science communication of the Chinese Association for Science and Technology (CAST)  presented the state of play and future action plans for science communication in China and said that "communication can only happen if the needs of society have been deeply understood".

Prochaines étapes : 

'Communicating European Research 2005' continues on 15 November 2005 with a series of workshops, one of which is organised with EurActiv.com. Two workshops are moderated by EurActiv's Editor-in-Chef Willy de Backer.

The Commission plans: 

  • to make better use of television and is considering investing in audiovisual co-productions which could be used across different media outlets at national and local level. 
  • to reconsider the possibilities of radio as a means of communicating science.
  • to merge its current science internet portals (Cordis and Europa) into one single, more user-friendly and appealing, Science Portal to streamline the Commission's science communication.
  • a tool to support the training of journalists in European scientific issues. 

Euroscience Open Forum, ESOF 2006, will take place in Munich on 15-19 July 2006.

 

Contexte : 

In May 2004, the Commission organised a conference entitled 'Communicating European Research - What’s in it for you?'. It was the first of a series of Communicating European Research (CER) conferences and brought together co-ordinators of EU-funded projects and journalists from over 30 countries. 

The current Commission has recognised better communication as an independent policy area and made it one of its principal objectives. An 'Action Plan to Improve Communicating Europe' was recently launched under the guidance of Commissioner Wallström (see EurActiv 22 July 2005) and a White Paper is expected in December 2005.

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