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Industry opposes EU alcohol strategy

Published 19 July 2006 - Updated 28 May 2012
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alcohol
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An industry report on alcohol consumption argues against EU wide policy on alcohol related harm reduction. Health alliance warns against marketing efforts that target young consumers.

study, conducted by The Weinberg Group for the Brewers of Europe, concludes that "EU wide policies with respect to responsible use of alcohol are neither called for nor expected to work" and calls for EU policies on alcohol-related harm to be formulated and implemented taking into account regional, national and local differences in the use and misuse of alcohol. 

It also calls for future EU policies to be evidence-based, as without scientific knowledge relating to this issue there is "a major risk of reducing appropriate use [of alcohol] with its associated societal benefits". With this regard, the report underlines that the positive sociological impacts of moderate and responsible alcohol use have not been adequately explored, "particularly such things as impact on social cohesion".

A recent study entitled Alcohol in Europe, conducted by the Institute of Alcohol Studies for the Commission, argues that many aspects of drinking are much more similar across Europe than commonly believed. Especially adolescent binge drinking has increased in most countries in the 1990s. A document on stakeholders views, linked to this study, says that both governmental organisations and non-governmental organisations see industry lobbying as the dominant barrier to effective policy to reduce alcohol-related harm, due to both the prioritisation of economic over health interests and attempts to direct policy towards particular policy measures. 

The EU alcohol strategy is set to address, according to the discussion paper on the issue, among others, drink-driving, aiming to a substantial reduction of alcohol-related road fatalities and injuries by the end of the year 2010, and under-age drinking, aiming to reduce high risk drinking among children and adolescents and postponing the age they start to drink.

Positions: 

The Brewers of Europe, warns that "a gulf is emerging between the European Commission's DG SANCO and Europe’s consumers of beer, wine, cider and spirits". Europe's brewers fear that the Commission proposals will "confuse alcohol consumption in general with the misuse of alcoholic drinks. A 'one size fits all' policy, which is not evidence-based, would not work and would risk alienating public opinion by treating responsible consumers like alcoholics." 

The European Forum for Responsible Drinking (EFRD), alliance of Europe's leading spirits companies, agrees that that specific problematic patterns of drinking and associated harms should be targeted, not alcoholic beverage consumption in general which for most people who drink is responsible and without harmful consequences.

The World Health Organisation (WHO) Regional Office for Europe points out that the European Region is the WHO region where the disease burden from alcohol is twice the world average. The WHO  also reports that there is a general European trend towards wider tolerance, and even approval, among young people for intoxication.

The European Public Health Alliance (EPHA) criticises the alcohol industry of increasingly seeing young people as markets to be targeted. It says that "the introduction of products such as Alco-Pops has coincided with an increase in the levels of young people drinking". 

Next steps: 
  • The Commission is expected to publish its Communication on Alcohol and Health in September 2006.
Background: 

Europeans are the heaviest drinkers in the world (the highest alcohol per capita consumption) and alcohol causes nearly 1 in 10 of all ill health and premature death in Europe. 

A joint EU alcohol strategy is currently under preparation. The policy objective of this strategy will be to reduce the health and social harm due to alcohol consumption and contribute to higher productivity, as each hangover day means a significant drop in productivity (27%, according to a UK study).

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