At a briefing in Brussels today (24 February), representatives of the European media industry came together to urge the Commission to resist growing pressure from national governments to water down proposals which could limit publicly-funded activity on new media platforms.
The Association of Commercial Television in Europe (ACT), the Association of European Radios (AER), the European Publishers' Council (EPC) and the German Association of Commercial Radio and Telecommunications Providers (VPTR) expressed support for the content of the EU executive's proposal.
In particular, the private sector is keen to see the introduction of a new test that would be used to justify new public-sector broadcasting activity.
Public broadcasters' ventures into new markets may be permissible, ACT Director General Ross Biggam said, but only if they correspond to the "democratic, cultural and societal needs of the population".
However, he stressed that publicly-funded media must not be allowed "to distort the competition existing in those markets".




