Usage data illustrates failure of EU’s mobile policy


Despite almost a decade of regulation, most EU citizens do not use their mobile phones abroad for fear of bill shocks, according to an EU-wide poll released yesterday (17 February).

Three out of ten EU citizens never use their mobile phone when travelling in another European country, and 28% deliberately switch off their cell phone abroad, the survey showed.

Only 8% said they do not change their phone usage when traveling, according to the Eurobarometer poll published by the European Commission.

The figures for mobile Internet usage “are even more catastrophic,” underlines a Commission press release.

Almost half of travelers (47%) say they would never use emails or social media in another EU country. Only one in ten would send or receive emails in the same way as they do when they are at home, and just 5% of the interviewees would not change their social media usage at all.

Worse, frequent travelers are twice more likely to switch-off data roaming than occasional travelers, the survey showed, underlining cost fears as the main driver behind cautious customer behaviour.

“Frequent travelers are better informed about the real costs of data roaming in Europe, than those who travel less,” the Commission acknowledged.

“This Eurobarometer proves what consumers have long been saying: phone network roaming charges continue to be excessive. They are serving as a restraining leash on mobile internet usage in the EU,” commented Monique Goyens, Director General of the European Consumer Organisation (BEUC).

Kroes: ‘We have to finish the job and eliminate roaming charges’

The EU commissioner in charge of telecoms, Neelie Kroes, declared herself “shocked” by the figures. The poll “shows that we have to finish the job and eliminate roaming charges,” she said in a statement.

However, she fell short of admitting that her own policies were proving ineffective to increase consumers’ use of cross-border phone services, while at the same time squeezing the profits of telecoms companies.

Since she proposed her new telecoms strategy last September, the proportion of EU citizens who declared benefitting from cheaper phone calls abroad has decreased slightly, from 27% to 26%. Meanwhile, a staggering 68% say they have not felt any advantage, up from 67% in the previous poll.

The EU’s roaming regulations were expected to boost cross-border mobile phone usage in Europe, this way compensating telecoms companies for the lower returns on single users.

But as usage failed to take off, the revenue of telecom companies marked a 2.2% drop in in 2011, and a 1.1% drop in 2012, according to Commission figures.

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Ryan Heath's picture

A very weird story.
Prices have fallen 80% or more for EU phone users. That is not a policy failure.
What has failed is company efforts to guard an old business model. Which is why we need to finally legislate to end the roaming charges system.
There is no policy failure here - only a determination to finish the job on this resounding policy success.

Ryan Heath
Spokesperson of Neelie Kroes

an european's picture

"lay in control of your budget with the Voice Europe Roaming fixed tariff.

For your peace of mind, calls from your mobile in a little country to countries in the European zone1 are included in the Voice Europe fixed tariff.
Choose from our 2 plans:
Voice Europe 100: 100 minutes of calls for €10 /month
Voice Europe 200: 200 minutes of calls for €19 /month
What if 100 minutes limit reached ??
It's a shame !

Now THAT's this what i call special fees for Roaming of freedom to fill operator pockets only!

Boooooo:" lay in control of your budget"??!!
What an unkeen sentence !!

Mobile operator's try to bypass the normal tariff plan as usual instead you have to take special ones and pay a huge amount per month!The same applies with Roaming Data . Tons of confusions comparing to U.S. T-mobile which have the same much more KEEN tariff plans across the whole U.S. !

So i have to switch off data and only phone if necessary !
I don't trust unless a clear non-confusionally but comprehensible tariff plans with no roaming charges in Data and voice as well is offered by telecom providers!