Forecasts of 1% growth will not be enough to boost employment and maintain Europe's social model, according to BusinessEurope, a lobby group. The difference between growth of 1% and 2% is 6.5 million new jobs and a public debt consolidation effort of €450 billion – or 7% of GDP – by 2014.
In light of such a stark prognosis, Jürgen Thumann, president of BusinessEurope, said an integrated industrial policy designed to develop manufacturing and services industries is urgently needed.
He cautioned against ignoring heavy industry, noting that white-collar professional services are dependent on the manufacturing sector.
"Many of the services would be lost without a strong industrial base," he said yesterday (4 February) ahead of separate meetings with European Council President Herman Van Rompuy, European Commission President José Manuel Barroso and European Parliament President Jerzy Buzek.
Thumann said he would press EU leaders to develop digital industries, complete the single market and support the efforts of European companies to expand overseas.
This was echoed by Andrea Moltrasio, vice-president of Confindustria – an Italian business organisation – who accused academics and policymakers of "snobbery" in their attitude to manufacturing.
Manufacturing has suffered, he suggested, partly because factories have gone out of fashion. "Industry is part of the knowledge economy. We need a new industrial strategy which should be at the core of the EU 2020," said Moltrasio.
He called for closer links between universities and enterprise through industrial clusters and measures to boost the presence of European SMEs abroad.
"We have to increase international trade, especially in emerging markets. The EU should help companies to internationalise rather than having individual governments take a unilateral approach," he said.
New 'Go for Growth' strategy
The need for competitive exports was just one of a series of elements of a new document entitled 'Go for Growth', published by BusinessEurope in Brussels.
The plan calls for a range of structural reforms to cut red tape, increase labour flexibility and safeguard the sustainability of social security systems, in tandem with restoring balance to public finances across Europe.
It also hammers home the importance of the manufacturing sector, which accounts for three quarters of EU exports and the vast majority of private sector R&D spending.
Concluding the WTO Doha round of trade talks and sealing bilateral free-trade agreements with South Korea, India and South East Asian countries is essential to continued growth, according to BusinessEurope.
However, they also stress the need to ensure that bigger trade partners – like Russian, China, India and Brazil – live up to their commitments to the open market.