A panel debate on eco-innovation at the summit on 16 March concentrated heavily on energy issues.
Introducing the debate, environment Commissioner Stavros Dimas said EU eco-industries were already in a strong position, making up "one third of the global market" and representing "over 2% of the EU's GDP". But, he added, Europe cannot be complacent, since other countries were rapidly catching up. "Japan is already ahead in the design of hybrid cars. Brazil leads the world in the bio-fuels market," he underlined.
Dimas then pointed to three challenges that he believes the European business should address:
- Look for green profits "to see where money can be made from developing environmental technologies and where it can be saved by applying these technologies";
- Invest now to be ahead of the game (Dimas pointed out that renewable energies are a perfect example of this);
- Move to the mainstream using industry-led advertising and marketing to create demand and move out from niche markets. (He mentioned energy-efficient light bulbs as an example of eco-innovations now in the mainstream.)




