Frédéric Simon | EURACTIV.com

Young couples drinking and dancing in a club [Photo: Shutterstock.com]
Public Affairs 18-04-2014

Alcohol boss explains nuances of ‘responsible drinking’

For an industry body, passing on the message that consumers may want to buy less of your product may seem suicidal. Yet this is what SpiritsEurope is attempting to do with the concept of “responsible drinking”.