EurActiv Logo
EU news & policy debates
- across languages -
Click here for EU news »
EurActiv.com Network

BROWSE ALL SECTIONS

Buzek decides 'it's time to tweet'

Printer-friendly version
Send by email
Published 22 January 2010

European Parliament President Jerzy Buzek yesterday (21 January) launched his own Twitter account in a bid to better communicate with Europe's citizens, becoming the first president of the EU assembly to use the micro-blogging service.

The Pole, who already uses social-networking site Facebook for professional purposes, said Twitter represented "another format" for communication with the public. 

Stressing that "it is a pleasure and a need to use all forms of communication," Buzek said "the European Parliament is increasingly influential and must be increasingly present". 

The institution has grown in importance since the entry into force on 1 December of the Lisbon Treaty, which sees the EU assembly become co-legislator in the majority of policy areas. 

"Modern technology, including social media, gives people the opportunity to interact and have their say," said Buzek. 

The Parliament president explained that the success of his Facebook page, which had 2,208 fans this morning, was a key factor in his decision to launch a Twitter account

It remains to be seen, however, whether Buzek's move will encourage colleagues in the Parliament to follow in his footsteps. 

Last autumn, a survey carried out by StrategyOne and public affairs consultancy Edelman found that members of the European Parliament are lagging behind when it comes to online engagement with EU citizens (EurActiv 10/11/09). 

Despite high levels of Internet awareness, many parliamentary officials still prefer traditional text or graphics-based websites for professional applications, and primarily embrace Web 2.0 innovations like blogs, wikis, video, social networks and podcasts only for personal use, the survey found. 

Indeed, traditional means of online communication dominate the digital media strategies of assistants in the European Parliament, with three-quarters identifying websites as most effective in this regard and 30% declaring them "very effective". 

Nevertheless, 62% of MEP assistants consider online videos an effective means of communicating, compared with blogs and micro-blogs at 45% and 27% respectively. 

As for constituents, email remains by far and away their most effective means of contacting their MEP (87%). 

New media tools like blogs (31%) and social networks (22%) trail behind here, perhaps reflecting their relatively low level of usage by EU assembly staff themselves. 

Buzek's first tweet on the site read: "EP is working on hearings of commissioners-designate, we will vote on Commission on 9 February, more on my website." 

By yesterday evening, the Pole had attracted 268 followers. 

Positions: 

"New media are changing how politicians communicate with the public and vice-versa," Welsh Labour MEP Derek Vaughan declared at the launch of the Edelman survey last November. 

"I'm certain that politicians and their staff will look to digital media in future, with new ideas like online advice surgeries and digital conferences. There are lots of things that politicians and their assistants could look at," Vaughan said. 

"Many of us use online surveys, and have websites and blogs. I don't use a blog because I don't know what I'd say every day, but many of my colleagues do," he continued. 

However, the Welsh MEP also warned against neglecting established communication channels. "I cannot ignore traditional media like newspapers, magazines and TV, because only 60% of the Welsh have broadband access," he said. 

Background: 

Ahead of last summer's European elections, the European Parliament created profiles on online social media (Facebook, MySpace and Flickr) in an attempt to reach younger voters. 

However, the core message of the sites remained the date of the elections and the impact of the Parliament's decisions on the daily lives of Europeans. Little genuine two-way communication with politicians took place. 

Indeed, a survey published last May by Fleishman-Hillard, a public affairs consultancy, found that while Congressmen on Capitol Hill are already tweeting with Americans across the United States, MEPs are still making scant use of social media and fail to fully grasp the potential of digital politics to engage with voters (EurActiv 20/05/09). 

More on this topic

More in this section

Advertising

Videos

Video General News

Euractiv Sidebar Video Player for use in section aware blocks.

Video General Promoted 2

Euractiv Sidebar Video Player for use in section aware blocks.

Advertising

Advertising