The company Payner Media – a Bulgarian broadcaster – was selected for a non-refundable grant of €1 million from the European Regional Development Fund. The total budget of the project was 3.2 million BGN (€1.63 million). The Bulgarian government co-financed €146,976.
The information, published in the public electronic system on EU funding in Bulgaria, triggered an uproar in social media. Citizens reacted both to the fact that such project has been able to qualify for EU funding, and that it receives co-financing from the state budget.
The project covers the purchase of new filming equipment for the television channel Planet, owned by Payner Media.
Both Payner Media and Planet TV are known for broadcasting pop-folk music known as Chalga. The music and videos are highly recognisable by their oriental sound, the barely dressed female performers and the sexually explicit lyrics. The male protagonists in video clips usually look like gangsters, and the female protagonists are portrayed as porn stars.
Pornography is officially forbidden in Bulgaria, but all cable operators provide pornographic content.
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Shirin Wheeler, spokesperson for Regional Policy Commissioner Johannes Hahn, confirmed that Payner Media was selected for a grant of €1 million by the Bulgarian authorities. But as yet, no EU grant or advance has actually been made, she said.
“We have reviewed the conditions, scope and financial means of the grant scheme under which this project falls. It is designed to support SMEs in creative industries - and we stand by it. The cultural industry is a competitive industry that is worthwhile supporting, as it generates growth and jobs,” Wheeler told EurActiv.
But she said the choice of this specific project was the responsibility of the Ministry of Economy in Bulgaria.
“Following concerns expressed in some quarters and because we take the job of safeguarding taxpayers' money very seriously, the European Commission services have today (15 January) asked the Bulgarian authorities to open an investigation to establish, in how far the rules of the grant scheme have been followed. If we have any concerns we will of course ask the national authorities – in the first instance to look more deeply,” she said.
Chalga music is gaining popularity in Bulgaria, especially among young people and the business of ‘chalgotheques’ – night clubs where this music is performed. ‘Chalga festivals’ are also booming, Bulgarian media analysts say.
Dnevnik, the EurActiv partner in Bulgaria, quoted Lybomir Kostadinov, public relations chief of Payner Media, saying that the aim of the project is to increase the sales on the internet as a response the decline in CD and DVD sales.
“Anyone can comment whatever they want in the internet. There are people who don’t listen to our music, but there are people who do listen,” he said.
Many opinions expressed in social media blame the current government of Boyko Borissov for promoting the ‘Chalga culture’.
The daily Sega quoted a number of prominent personalities, who express their dismay from the funding earmarked for Payner Media.
“I don’t know in which monstrous mind this was born,” said media and literary critic Mitko Novkov.
Film director Aleksandar Morfov said there was a decline of moral standards in Bulgaria. “Obviously in our idiotic country this is the culture we can show to the world,” he said.
Composer and pianist Antoni Donchev said the funding was “absurd”, saying that ‘Chalga culture' should not receive additional assistance.
Theatre and film director Tedi Moskov urged Bulgarian theatres, opera houses and concert halls to stage protests over the funding.