94% of Europeans who travel outside their home country limit their mobile phone use because of roaming charges. This figure comes from a survey with 28.000 EU citizens published by the European Commission on Monday.
Calling the results 'economic madness', EU Digital Agenda commissioner Neelie Kroes urged mobile networks to scrap extra fees for cross boarder mobile use.
According to the Commission, telecoms companies are missing out on a market of around 300 million mobile phone users.
“It shows we have to finish the job and eliminate this problem. It's not just a fight between holiday makers and telco companies. Millions of business face extra costs because of roaming and companies, like app makers, lose revenues too. Roaming makes no sense in the single market. It's economic madness.' European Commission Vice President and EU commissioner for Digital Agenda Neelie Kroes said.
The Commission launched plans to eliminate extra roaming fees earlier last year, a move aimed at completing a pan-European digital single market.
But the proposal was unpopular among mobile phone companies; they complained that capping roaming prices within Europe would be expensive.
Companies like Orange, however, recently announced they will offer phone plans that work everywhere in the EU for a single price.