The Commission says, "[A] common European understanding of what CSR means has emerged on the basis of the Commission's definition of CSR as a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis." It goes on to say that, "[the] Commission continues to attach importance to dialogue with all stakeholders, but also wishes to give recognition to enterprises as the primary actors in CSR. The main element of this new approach is therefore an innovative partnership with enterprises, which will take the form of a European Alliance for CSR."
According to the draft communication, the CSR alliance would be a "political umbrella for new and existing CSR initiatives by large companies [and] small and medium-sized enterprises". The draft does not foresee controls or minimum standards for CSR claims.



