Tag: audiovisual policy

Two thirds of the TV programmes viewed in Europe are of European origin, according to a report published by the European Commission on Friday (24 September), in line with EU rules on promoting home-grown content. 

The Parliament’s culture committee, on 8 May, gave its backing to a compromise text, reached with the German Presidency, that would allow more commercial breaks and US-style product placement in television and other audiovisual broadcasts.

Television advertising rules that the Finnish Presidency proposed to the Culture Council are much more lenient than first proposed, bringing accusations from consumer advocates that the Council is trying to circumvent the Parliament.

The Commission proposes applying the provisions of the Television without Frontiers (TVWF) Directive to certain internet-based services. At the same time, regulations on advertising and product placement will be partially lifted.