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EU-US trade talks falter with France audiovisual spat

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Published 13 June 2013

The ambitious EU-US trade and investment deal has tripped over France’s demands to exclude audiovisual works from the mandate for negotiation that EU ministers are due to sign on Friday (14 June).

France is asking to exclude movies and digital media from the negotiating table with the United States. French Prime Minister Jean-Marc Ayrault told Parliament: "France will go as far as using its political veto. This is about our identity, it's our struggle."

The European Commission has tried to reassure France that it will preserve the European culture sector, but that it was wrong to take dossiers off the table even before negotiations had started.

"The total exclusion of the audiovisual sector from the negotiating mandate is not necessary to achieve our goals, particularly on the ‘cultural exception,’” said  European Commission José Manuel Barroso.

"To the contrary, excluding an entire sector is to limit our ambition for all negotiation. This may jeopardize the European interest in an area where the EU also has offensive interests,” he added.

A French diplomatic source said there was a “real difficulty” with the assurances given by the Commission as excluding the audiovisual sector from the negotiation had become all the more crucial as the sector was undergoing a profound technological transformation caused by the internet revolution.

“No-one today with the best faith in the world can tell what will be the future contents and media supports for audiovisual and cultural policies. So, the partial exclusion of this sector does not make much sense with regards to the reality of this sector.”

The source added that France was “not convinced” that the exclusion of audiovisual services from the negotiation would lead to retaliation on the US side, saying the argument was “legitimate” but “a bit simplistic”.

Tit for tat

Washington has warned Brussels that if the EU concedes to take the cultural exception off the mandate to placate France, the US might indeed retaliate.

“If a mandate is released that constrains negotiators – whatever you want to call it, a carve-out, a red line, an exception – if it’s not a clean mandate, it will increase the pressure on our side to do the same,” US ambassador to the EU, William Kennard said in an interview with the Financial Times. “That’s only natural. There is a quid pro quo here, and there will be a price to pay."

The decision to launch negotiations followed the recommendations by a joint EU-US High level working group on growth and jobs.  Politicians and businesses on both sides of the Atlantic have said an agreement would benefit both economies. 

EU companies are expected to sell an additional €187 billion worth of goods and services a year to the US, which is good news for creating new jobs, at a time when both Europe and the US look to underpin their economic recovery.

Both sides, however, have reiterated repeatedly the need to keep all sectors on the table and maintain the ambition of a comprehensive deal.

With France’s urge to remove the cultural sector from the negotiating mandate, the US could indeed retaliate, cooling down the ambition of negotiators.

Maritime cabotage and financial services

Peter Chase, vice-president for Europe of the US Chamber of Commerce told EurActiv he would not be surprised if Washington wanted to take maritime cabotage off the table.

At the moment, the US Jones Act prevents foreign companies from domestic cargo freighting. A ship leaving the EU cannot deliver to New York and then move on to another US port.

“I suspect that if the French succeed to take cultural exception off the table, the US might take the Jones Act on maritime cabotage off the table. If I were an EU maritime country I would not be very happy,” he said hinting at the divide between EU member states.

“I tend to think that when you create walls to protect an industry, almost always the long-term impact of that is to usually weaken that industry,” he said.

The US may also push to exclude regulation of financial services. The US and Europe, for example, appear to be moving in opposite directions in the treatment of systemically important financial institutions, other sources said.

Many key US officials, including at the Federal Reserve, address the too-big-to-fail issue with limitations on size as much as boosting capital requirements, which goes against the EU inclination to limit the size of financial institutions.  

Seeking a compromise

The Irish presidency of the EU is trying to find a compromise, as the mandate needs unanimity. If no solution is found, it may cause a delay in launching the negotiations.

On the US side, the 90-day legally required consulting period will end on June 20th.

If EU trade ministers do not find a compromise, the lack of agreement will most likely sour next week's G8 Summit, when US President Barack Obama and EU leaders are supposed to kick-off the negotiations and give them important political momentum.

Positions: 

The launch of negotiations are "hanging in the balance" while a trade deal between the 27-nation bloc and Canada is close, British Prime Minister David Cameron said Wednesday (12 June).

“Discussions are ongoing on both sides of the Atlantic and we've got to find ambition and political will to do this," he reportedly said.

"The European Parliament position on the Transatlantic Trade and Investment Partnership is clear: the EU-US economic relationship should be reaffirmed and deepened.  We need to realise the untapped potential of a truly integrated transatlantic market, " said European Parliament president, Martin Schulz

"The European Parliament wants a far-reaching negotiating mandate and will accompany the negotiations throughout.  The European Parliament is convinced that an EU-US comprehensive trade and investment agreement has the potential to lead to a win-win situation and that a deeper degree of integration would considerably multiply the gains for both economies," he added, saying  that cultural and audiovisual services, including those provided online, should be excluded and this should be clearly stated in the negotiating mandate.

The deal must be in the best interest of our citizens. The European Parliament understands the need for the agreement and the boost it will give to our economies.  Yet the European Parliament will remain vigilant on specific points: 

Greek-French movie director Costa Gavras and French actress Berenice Bejo were part of a film-industry delegation that showed up at the European Parliament in Strasbourg, France, yesterday to say the “cultural exception” isn’t negotiable.

“We risk seeing only American works,” Gavras told reporters in the 27-nation European Union assembly. “It’s a cultural invasion. We don’t want that.”

The European Parliament last month urged for the exclusion of “cultural and audiovisual services, including those provided online” from the talks.

The European Consumer Organisation (BEUC) called for a transparent process which does not lead to a watering down of consumer standards.

Official channels allow US industry to give its input throughout the negotiation process, BEUC is concerned that excluding civil society will lead to an uninformed and unbalanced outcome. 

“Clearly these trade talks will be about finding a common denominator for the issues at stake. In practical terms, this means that everybody has to give a little. Political promises that this would not be the case are either overly optimistic or verging on misleading," Monique Goyens, Director General of BEUC said, noting that these trade talks will affect almost every aspect of our life, from data protection to food safety, medical devices and much more.

Goyens calls for negotiators to aim for the highest standards and does not want to see a deal which averages down existing EU and US consumer protection. 

 
Daniela Vincenti

COMMENTS

  • France is pulling a self-interest, nationalistic card at the wrong time.

    The real issue is French leaders foresee English gaining a bigger foothold in the media if the trade agreement goes through. It would be in France's best interest to promote more English to capture more business interests since companies now prefer Belgium or Holland over France because..... of their mastery of English.

    By :
    John
    - Posted on :
    13/06/2013
  • So Hollande has now upset the USA, as well as China (solar panels) and of course the UK on an almost daily basis. Shouln't someone as unpoular as him be making friends?

    By :
    Charles_M
    - Posted on :
    13/06/2013
  • i agree with you John!As even an advantage for their economy ! Even Canadians are speaking english !!
    So Minister Jean-Marc Ayrault! GO for it !

    By :
    an european
    - Posted on :
    13/06/2013
  • Who wants this deal the most ?? Americans because their industry is rotten. We do not want and need this in Europe. Just think about the last spionage attack from the US side !! These are enemies not partners !

    By :
    True European
    - Posted on :
    13/06/2013
  • "[American] industry is rotten".

    If so, then perhaps U.S. culture should be subsidized. After all, the Europeans complain constantly about the "trash" landing in their living rooms and cinemas. High time, too, for European entertainment giants to consider chipping in with their quality art that should finally land in U.S. living rooms and cinemas.

    By :
    True American
    - Posted on :
    13/06/2013
  • Who needs this deal the most, the eussr because the euro is damaging a vast swathe of it. The french are just as usual putting france first, no problem with that all the nations should put their nation first, not the eussr. However the french audio visual industry is a joke to everyone outside of france, so it seems a strange area on which to cause a problem.

    By :
    Barry Davies
    - Posted on :
    14/06/2013
  • Sorry Chaps , on this rare occasion I support the French . France wants to maintain its culture and the French language . France makes beautiful films , has its own music . What is the point in having an EU without the individual cultures that each country brings to it . The USA is a country with little culture of its own and will have no qualms about swamping the EU with low grade entertainment . I would infinitely prefer to see an intimate low budget French film than any Hollywood blockbuster . I see from Italy and now Thailand the sort of low grade rubbish the US sells to other countries . Let the culture be marketed at each country's discretion .
    My guess is the USA wants this treaty more than the EU . I fear that Barosso and the EU have no moral scruples or sense of cultural identity and will sell out at any price . " Vive La France "? !!!

    By :
    David Barneby
    - Posted on :
    15/06/2013
  • "The USA is a country with little culture of its own and will have no qualms about swamping the EU with low grade entertainment"

    Arrant nonsense - the US has plenty of quality culture and if European citizens want to buy into the low grade stuff its a reflection on them, not the people who make it.

    By :
    Charles_M
    - Posted on :
    15/06/2013
  • Charles_M
    "The USA is a country with little culture of its own and will have no qualms about swamping the EU with low grade entertainment"

    I thought that comment would get a rise out of someone . I'm English , but my former wife was American , both parents Harvard educated and father was a professor at Harvard , I have spent time in the US , my children and grandchildren are US citizens .
    In my view the US best culture is derived from Europe .
    I stand by my statement .

    It is true that European citizens buy into low grade stuff , that is cheap and tasteless . That is why the French stick their necks out to preserve French culture . I support their doing so .
    The argument is like a manufacturer saying we'll trade with you if you buy 10,000 , when you would like to buy say 500 . I think it is wrong the EU trying to commit 27 states to a whole trade package , where idividual countries have no choice in the goods they are being sold .

    By :
    David Barneby
    - Posted on :
    15/06/2013
  • To be honest the Americans turn out some good stuff which is well worth watching, and the french.....

    By :
    Barry Davies
    - Posted on :
    15/06/2013
  • Wow exclude entertainment media. I don't think so.

    By :
    Jay
    - Posted on :
    09/07/2013
  • The Effect of including entertainment media would be the same as France dumping excess milk , white eggs and tasteless Golden Delicious apples cheaply on British supermarkets . Housewives with no taste buy the cheapest product ; likewise television companies

    By :
    David Barneby
    - Posted on :
    10/07/2013
  • Well given the choice between well made well casted American programmes and french ones, even with an english variation on it, I can't understand there is no real choice, don't watch french stuff simples.

    By :
    Barry Davies
    - Posted on :
    10/07/2013
  • Need to buy thesis online visit the site for affordable and quality writing service

    By :
    Buy thesis online
    - Posted on :
    26/07/2013
  • Barry Davies

    By your name I would guess you are British . I am British too and frankly I do not atune to American culture . Having been married to an American , I found American English more foreign in actual meaning , than UK English to European languages . The people of countries like entertainment that pertains to the culture of their country . I used to be able to see French television ,from my home in southern England and liked it . Some of their talk shows and documentaries were better than Italian ; I enjoyed their films and play of the month .
    There are some good US entertainments , but experience of living in Italy and other countries , suggests that either for reasons of economy , or a lack of understanding , leads foreigners to choose the worst examples of US entertainment .
    There is no doubt that with TV shows come a different culture and language albeit slang .
    I strongly object to Europe becoming homogenised and even more so ,Americanised.
    If France wants to be exclusively French , let them be , they have a right to be . They should not have to buy American films and TV shows because the EU decides for them .

    By :
    David Barneby
    - Posted on :
    27/07/2013
Background: 

France introduced the cultural exception concept in 1993's General Agreement on Tariffs and Trade negotiations with the United States. The aim was to treat culture differently than other commercial products.

According to assessments made by the European Commission and other EU bodies, a comprehensive Trade and Investment Partnership could over time boost EU GDP by 0.5% annually and help create approximately 400,000 jobs in the EU.

The EU-US trade relationship is already the biggest in the world – trading €2 billion of goods and services every day.

The Transatlantic Trade and Investment Partnership (TTIP) will extend beyond the removal of tariffs, to include the opening of markets on investment, services and public procurement. In addition, it will focus on aligning rules and technical product standards which currently form the most important barrier to transatlantic trade.

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