The core messages of the Communication are:
- Reject protectionism at home
- Make consumers feel the benefits of openness: If citizens fail to see the positive effects of structural change, the case for openness will be undermined. In order to ensure that the benefits of openness reach all citizens rather than being captured purely by “specific interests”, the Commission will put in place systematic monitoring of import and consumption prices.
- Be active in opening markets abroad: In the face of globalisation, the EU must remain open but it must also ensure that markets abroad are open to its own exports. European businesses often find it difficult to access foreign markets due to high tariff and non-tariff barriers. Removing such restrictions is particularly important in the services sector, which represents 77% of Europe’s jobs and GDP.
Among the proposed policy options to create more opportunities for its companies abroad, the report favours:
- Concluding ambitious bilateral trade agreements, particularly with emerging economies: According the the report, the EU's past focus on multilateral negotiations and on free trade deals driven purely by the logic of development or geopolitics, has led the EU to strengthen its presence in countries where demand is static, but not in rapidly growing markets, such as in Asia. It states different criteria should be used to target new FTA partners: market potential, the level of protection against EU export interests and the number of FTAs that the country already has with EU competitors. Based on these criteria, ASEAN, Korea and Mercosur emerge as priority partners for FTAs.
- Improving the regulatory environment in third countries, particularly in the US and China: Ensuring third country rules are transparent, non-discriminatory and the least trade-distorting possible is essential to allow European companies to compete on a fair footing.
- Gaining better access to raw materials, including energy sources
- Opening up public procurement markets in third countries: This is a “significant untapped potential for EU exporters” because it is an area where EU companies are world leaders (for example in the provision of transport equipment, public works and local services). However, EU businesses are shut out from these markets in most countries because of nationality requirements. The Commission aims to change this situation by demanding reciprocity from its trading partners: EU public procurement markets will remain open only to those countries which are ready to progressively open up their own.
- Improving the use of trade defence instruments: The Commission will consult with member states and stakeholders to make sure the application of anti-dumping mechanisms is consistent with the whole range of Community interests.
- Enforcing intellectual property rights: This is essential to ensure that right-holders can reap the benefits of their investments and to encourage more innovative and creative companies.
Overall, the new strategy clearly sets the competitiveness of Europe's industry as its primary goal. Although there are a few paragraphs on poverty reduction and climate change in Mandelson's new policy paper, there is hardly any mentioning of the other big EU strategy: the sustainable development or Gothenburg agenda.



