In his speech to the annual gathering of world political and economic leaders in Davos, Switzerland, UK Prime Minister David Cameron said today (24 January) he saw a chance for his country to become the “Re-Shore Nation” and pull jobs and economic activity “back home”.

Cameron said that globalisation did not mean that “the East wins while the West loses” and that it was time to bring jobs that were once offshored back from East to West.

He said that his government had set out a long-term economic plan to secure the country’s economic future. This program, he believes, reduces taxes to help hard-working people become more financially secure, and drives job creation by backing small business and enterprise with better infrastructure and lower jobs taxes, among other things.

He added that there were more than 1.6 million new private sector jobs since early 2010, when he took over as Prime Minister, leading the first coalition government in the UK since World War II. Also, he said that since then, there were around 400,000 more small businesses and that over 25 million people benefited from tax cuts.

He made reference to his campaign to cut red tape, saying that £1.2 billion (€1.45 billion) of red tape has been saved. “Pushing for the removal of the most problematic EU regulations” contributed to this, he said.

“Ernst & Young now say Britain is the best place in Europe for new entrepreneurs […]We are proud of the Indian investment in Jaguar Land Rover, proud that Emirates invested in a new stadium for Arsenal and Etihad have invested in Manchester City”, Cameron said.

Corporation tax will soon be as low as 20%, the lowest in the G7 and as low as 10% for companies that turn innovation into manufacturing, Prime Minister also said.

But Camron added that his country could do more than that and bring back home jobs that once fled to Asia.

“The food manufacturer Symingtons is moving its factory from China to Leeds. Hornby the model train manufacturer is bringing some of its manufacturing from India to Britain,” Cameron said, adding that millions of jobs could be available for re-shoring globally.

Among the factors for pulling back companies back home he mentioned shortening supply chains, more customisation, new technologies such as 3-D printing.

EU can do it as well, but…

Cameron said that much as Britain could be the “Re-shore nation”, Europe could benefit from this too, but only if it would act to make re-shoring as attractive as possible.

“Right now, economies in Europe have a unique opportunity to accelerate this new trend of jobs coming back home”, Cameron said, adding that Europe’s main strengths was liberal democracy and “an unashamedly pro-business regulatory environment – with labour market flexibility, low jobs taxes and a willingness to pave the way for new business and new business models”.

But he added that the fight had not yet been won, attacking “some in the European Commission” who according to him “seem to think that if they’re not producing new regulations they’re somehow not doing their job”.

He didn’t omit to criticise the European Parliament as well, where according to him some MEPs were “tempted to gold plate every piece of legislation”.

Cameron also made a passionate plea in favour of shale gas, warning that if the EU imposed “burdensome, unjustified or premature regulatory burdens” on shale gas exploration in Europe investors would “quickly head elsewhere”.