In its fight against obesity among school children, the European Commission launched a proposal on Thursday to strengthen the declining consumption of fruit and milk among young people.
Aimed at promoting healthier lifestyles, the new plan will bring together the EU's currently separate programmes on milk and fruit under a new single scheme.
Called 'Eat well – feel good', the campaign hopes to address poor nutrition more effectively by reducing administrative burdens for national authorities, schools and suppliers.
“The enforcement of the program will be simpler because we will have only one set of rules requirements and reporting will be easier for the beneficiaries and suppliers to do this program for milk and fruits and vegetables in a single scheme. ” said EU commissioner for Agriculture and Rural Development Dacian Cioloș.
But participation in the programme will remain voluntary for EU member states and each country will be able to choose the products they wish to distribute.
The new scheme will have a budget of €230million per year.
“In terms of budget we remain with a neutral budget but with a reinforcement of the impact, in fact, for fruits and vegetables already in the reform of CAP, we increase the envelope from 90 million Euros per year to 150 million per year and for milk we do not have currently an envelope but the member states in totally use around 68 million Euro per year and we propose in this new scheme 80 million euro per year for milk scheme.” said EU commissioner for Agriculture and Rural Development Dacian Cioloș.
In 2010 the World Health Organisation estimated that around one in three children between six and nine in the EU are overweight.