EURACTIV is an independent pan-European media network specialised in EU affairs, established in 1999. We spark and nourish policy debates among stakeholders, including government, business and civil society. We cover policy processes upstream of decisions, summarising the issues without taking sides.

EURACTIV’s Media Network:

The EURACTIV Media Network, a combination of independent and integrated offices, is present in over a dozen European capitals and provides free localised European policy news in as many languages. Together, we reach over two million readers across Europe and beyond, every month, with the ability to reach over 80% of Europeans in their native language.

Our media network partners complement the ‘Brussels perspective’ on EU news and policy debates with national angles and localise the coverage to the interests and needs of our readers.

In addition to our media network, within the EURACTIV family you can find:

Editorial Principles:

EURACTIV’s founder, Christophe Leclercq, outlining EURACTIV’s 5 values.

  1. Pro-European & constructive: EURACTIV stands by the European project and its content, criticism, debates, and other activities all aim to help advance Europe.
  2. Pan-European & multilingual: Our network of offices across Europe and our web of media partners join together to ensure that coverage from all across Europe is reflected in EURACTIV, but we also strive to ensure that all Europeans can access high-quality journalism in their own language.
  3. Transparency: We clearly demarcate news from opinion and commercial communications, and outline our funding publicly on our website. We build trustworthy relationships and respect our sources. At all times, we are committed to upholding high journalistic ethics.
  4. Efficiency: We strive to meet the reader where they are, to facilitate access to free and high-quality European journalism. This means keeping up with rapid technological change as a digital media outlet.
  5. Media independence: We maintain our independence with an innovative business model and do not privilege views from sponsors. National media respect such ethics and daily quote EURACTIV and republish entire articles. We cover policy processes upstream of decisions, summarising issues without taking sides.

Editorial Charter:

EURACTIV content is produced in full impartiality, without favouring the political views of any national or international institution, government, political party or pressure group.

This obligation of independence dictates the conduct of all journalists, editors and staff members participating in preparing editorial content, from news-gathering to publication.

At a time of growing and sometimes justified public suspicion about the impartiality, accuracy and integrity of the media, EURACTIV and its staff maintain the highest ethical standards to ensure continued reader confidence in our content.

We maintain our impartiality and independence thanks to diversified sources of funding and an innovative business model, which allows us to make our content 100% freely accessible. EURACTIV may seek private and public funding provided that it is neither compromises our independence or our principles. We are grateful to our sponsors for supporting our editorial mission. While we listen to their views, we do not privilege them.

Thus, the journalists of EURACTIV undertake to “resist every pressure and to accept editorial orders only from the responsible persons of the editorial staff.” (Declaration of the Rights and Duties of Journalists, 1971).

EURACTIV’s editor-in-chief acts as the guardian of the media’s editorial independence and impartiality and is the guarantor of its editorial policy, including strict observation of this charter and respect for the principles of honesty and pluralism of information.

Any reader can at any time question EURACTIV, via its website, about its independent treatment of news and demand a right of reply.

“Efficacité et transparence des acteurs européens”has been our motto since EURACTIV started in 1999.

Guidelines for news organisations in Brussels

EURACTIV participated in the drafting of the International Federation of Journalists’ professional guidelines for news organisations in Brussels:

Issued in Brussels by Journalists @ Your Service, a help centre supported by the European Journalism Centre (IFJ), the International Press Association (API), the Belgian Journalists’ Union, the Brussels branch of the British and Irish NUJ and the International Press Centre.

The expansion of news outlets in Brussels is recognition of the importance of the city as a hub for information on political, corporate and civil society affairs and further enhances the role of Brussels as one of the world’s main news centres. This expansion, including new electronic media, provides flexible and versatile ways of providing information services in the public interest,

Along with other media outlets with an operating base in Brussels, we therefore sign up to the guidelines in full and commit to the following:

  • Define and publish, where appropriate, an editorial mission statement;
  • Having an internal editorial charter, in line with international standards, that secures the editorial independence of journalists and respects the norms of ethical practice (concerning, for example, right to act according to conscience, policy on receipt of inducements, gifts and facilities provided by public and private interests, dealing with complaints, etc);
  • Follow a code of editorial conduct regarding content quality (concerning, for example, respect for the truth, the need for clearly attributed sources, respect for non-discrimination and tolerance, the objective of doing no harm, protection of sources, etc);
  • Ensure clear separation of advertising material and paid for space from editorial content in all publications, whatever the mode of dissemination;
  • Implement internal standards for monitoring the personal interests of employees and owners that may compromise editorial independence and which must be made known to the Editor in Chief;
  • Make available information on the external interests and ownership profile of the organisation;
  • Make available information regarding any benefits providing a pecuniary advantage provided by public authorities, including information on engagement in projects or activities funded by international organisations;
  • Provide employment conditions and/or working relations that reflect adherence to national and international labour standards;
  • Set up and publish details of a mechanism for dealing with complaints and making corrections where errors of fact have been made;
  • Appoint or designate a member of the staff to act as an ombudsman or contact person to whom concerns and problems of an ethical and professional nature can be addressed.

Business model:

EURACTIV Media Network BV is subject to good corporate governance. The majority of shares in EURACTIV MEDIA NETWORK BV. are held by by the founder, and a minority by current and former senior managers and board members.

EURACTIV’s business model is built on a mix of several revenue streams*:

  • Associations & NGOs: Membership/Communication packages for 100+ consultancies, associations, federations, NGOs and political parties & groups.
  • Corporates
  • Public Projects : EU policy communication and dissemination projects accounted for 17% of total revenues in 2020.
  • Franchise Fees : From EURACTIV Network partners.

* This mix of public and private revenues supports our editorial independence. 

To further underwrite our editorial independence, a series of thresholds have been built into our business model over the years:

  • No single public/private contractor accounts for more than 10% of annual revenues;
  • Public Projects, as a category of revenues, are not more than 35% of total revenues;
  • None of the individual streams account for more than 50% of total revenues.

If you are interested in specific aspects of the business model, you can find out more via our Communication Services at a glance page.

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