EURACTIV.COM Ltd.

Origin

EURACTIV was set up in 1999. It now involves circa 40 people at the European level, plus subcontractors and partners’ staff elsewhere in Europe. Together with this extended team, over 100 people contribute to the EURACTIV brand, of whom almost 50 are journalists.

The team

EURACTIV brings together the skills of professionals with experience in EU affairs, journalism, information and communication as well as Internet technology. For its content, EURACTIV relies not only on its own editorial team but also on numerous content partnerships, as well as links to the national press and the EU institutions.

EURACTIV is independent. It is not another website of the EU institutions but complements websites like Europa by focusing on non-institutional EU Actors and views at national level. In order to provide free services and ensure independence, EURACTIV’s services are financed from four sources (corporate sponsoring, Euractor membership, online advertising and EU projects).

The EURACTIV ‘family’

In addition to euractiv.com, the UK registered media company, there is a network of media partners, operating in 12 languages from 12 EU capitals. Altogether EURACTIV has a total of 952,449 monthly unique visitors.

Fondation EURACTIV, is a public service foundation, registered in Belgium but also operating across Europe.

The following information refers only to euractiv.com, publishing in English and French. For other partners in the EURACTIV ‘family’ please see :

The shareholders

EURACTIV.COM is a UK Limited Company, subject to good corporate governance. A long term venture capital company holds just under 20% of the shares but the majority of shares in EURACTIV.COM Ltd. are held by current senior managers.

EURACTIV’s Business Model / Revenues

EURACTIV Sales Revenues - 2013-2017

EURACTIV’s business model is built on a mix of 4 revenue streams*:

  1. Associations (and similar): Membership/Communication packages for 100+ consultancies, associations, federations, NGOs and political parties & groups accounted for 38% of total revenues in 2017. Partnerships made by our offices in Paris, Berlin and London are included.
  2. Corporates: 37% of total revenues in 2017. Paris, Berlin and London office partnerships also included here.
  3. Public Projects : EU policy communication and dissemination projects accounted for 24% of total revenues in 2017.
  4. Franchise Partners : Franchise fees from EURACTIV Network partners accounted for less than 2% of total revenues in 2017.

* This mix of public and private revenues supports our editorial independence

To further underwrite our editorial independence, a series of thresholds have been built into our business model over the years:

  • No single public/private contractor accounts for more than 10% of annual revenues;
  • Public Projects, as a category of revenues, are not more than 35% of total revenues;
  • None of the individual streams account for more than 50% of total revenues.

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