|This project has been funded with support from the European Commission. All publications and activities reflect the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.|
This project aims to change the narrative around Cohesion Policy, explaining its relevance for both poorer and more affluent regions, highlighting its impact on the quality of life of Europeans and delivering on the EC’s 10 Priorities.
The communication strategy builds on two pillars:
1. Sustained, cross-lingual, extensive media coverage that includes regional and local media partners across 10 Member States thanks to EURACTIV, The Media Network for Europe;
2. Giving regional authorities and stakeholders a voice but also involving them in debates and events thanks to the Conference of Peripheral Maritime Regions (CPMR).
The partnerships between EURACTIV, its media network, regional and local media partners and the CPMR and its member regions are highly complementary and as such will act as effective multipliers in terms of visibility, impact and long-term sustainability of results.
The main target audiences are stakeholders at national, regional and local level: authorities, associations, businesses, SMEs, NGOs, think tanks, universities, etc. They in turn are also multipliers to reach wider audiences including citizens, thanks also to the inclusion of media partners in the different languages.
Through EURACTIV the project covers 10 countries: Bulgaria, Czech Republic, France, Germany, Greece, Italy, Poland, Romania, Slovakia and Spain, as well as Brussels to allow for aggregation of EU policy content and coverage on euractiv.com and synergies with EU events such as The Weeks of Regions and Cities (11 locations and languages in total).
Individual country/regional focus, e.g. synergies with the EU Presidencies, is combined with a horizontal focus on 4 main topic areas: Cohesion Policy explained; Citizens at the heart of the policy; Boosting growth and jobs; Delivering on Europe’s future. These topics are explored across the various activities, combining sustained editorial coverage in 11 languages, Special Regional Reports, infographics, stakeholder workshops, fora and events, videos, social media promotions over the period of 12 months.