Brands play an increasingly important role in our lives, and going through the pandemic would be so much more painful without e-commerce. On this year’s Brands Day, it is crucial to take a step back to recognise the value brands bring to our lives, their impact on our decision-making processes, and reflect on the policies that could enhance brands instead of undermining them.
Mycotoxins represent an active and palpable threat to the health of consumers, with millions affected particularly in developing nations. The open hostility towards certain crop protection measures has emphasised this problem, as fungicides are coming under fire. The scientific method and consumer health should be the metrics of public agricultural policy.
In the last two decades, Europe has decided to go its own way in agricultural policies. While both North and South America, and also Japan have moved to even more technology-driven modern agriculture, Europe went backward and keeps banning more and more scientifically proven advances and methods in agriculture.
The need for fast, accurate and balanced information is always important. We value EURACTIV's good, independent journalism and support this initiative
Mella Frewen, Director General of FoodDrinkEurope
EURACTIV plays a vital role in bringing Europe closer to its citizens. EURACTIV has long recognised that the story of Europe has to be told across the continent, and not just in Brussels. We need to support a truly European and informed debate.