The success of the European Energy Union and the transition to a more efficient, low-carbon energy system can only be accomplished with active participation from a substantial portion of Europeans and financing for the many necessary improvement projects. The central goal of GREENFOOT is to support and foster this process by packaging individual participation and financing of the energy transition in the fun, friendly, and well-known context that is European professional sports, starting with the most popular sport: professional football. The GREENFOOT concept is to finance sport building energy efficiency (EE) renovations and renewable energy (RES) installations with crowdfunding schemes that propel Europeans to become active participants in the energy transition through their love of sports and their favourite teams. The GREENFOOT concept is applicable to sports-related buildings of all types and beyond, and will be demonstrated on three participating football buildings during the project runtime from major international football clubs (French Federation, Ireland Assoc. and Azerbaijan Assoc.). Massive signal boosting and post-project replication of EE and crowdfunding in sports buildings will be realised by the lighthouse pilot projects and a coordinated communication, dissemination and exploitation effort featuring links to UEFA, the EURO 2020 competition and the world champions of international football as an leading example.

The project is implemented by a consortium composed of: Energy Institute of Linz (coordinator), RINA consulting, European Crowdfunding Network, EURACTIV, the Irish Football Association, the Azeri Football Association, European Football Development Network, Electricité de France (EDF) and the French Football Association.

EURACTIV is in charge of communication and dissemination activities.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 893858. This communication only reflects the author’s view and EASME is not responsible for any use that may be made of the information it contains.

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