Brie trade agreement: China lifts soft cheese ban

Brie from France's Normandy region is protected by a European quality label. [Eugenia Lucasenco/Shutterstock]

Fans of soft cheeses in China have reason to celebrate after the country reversed a ban on mould-ripened cheeses, allowing imports of Camembert, Brie and Roquefort, European Union officials said on Monday (23 October).

From early September, businesses in the country were forbidden from importing cheeses made with certain moulds and bacteria.

The ban was lifted following meetings last week between European Commission representatives and Chinese quarantine and health officials, the EU’s China delegation said in a statement.

The National Health and Family Planning Commission issued a note to customs authorities clarifying that bacterial cultures used for the production of these cheeses were not harmful to consumers’ health, thus allowing trade to resume, according to the delegation.

The statement added that China’s cheese quality standards are “outdated,” and the delegation and French embassy will organise a seminar with Chinese experts to “(limit) the risk of such events re-occurring in the future”.

Commission open to member states' push to protect quality foods in China

The European Commission will not block member states’ attempts to sue China over its use of counterfeit trademarks and has insisted a future bilateral deal with the Asian superpower will bring “significant benefits” for Europe’s quality food producers.

Axel Moreaux, manager at French restaurant Paradox in Beijing, celebrated the news.

“The ban was in place for a short time, so it hasn’t affected our business. Now we can go ahead as normal,” he told AFP.

“It’s a real relief,” said Vincent Marion, co-founder of Cheese Republic, one of China’s leading online cheesemongers.

“It is now written in black and white that this category of cheese is legally importable. So it is very positive for the French and European dairy industry,” Marion said.

The news will also come as a relief for producers of cheeses recognised under the EU’s geographical indication (GI) quality labels. In June Brussels and Beijing agreed to give mutual protection to a list of 200 GIs – 100 from each side – in a bid to increase recognition and trading opportunities for their producers.

The European Union Chamber of Commerce in China previously said efforts were underway to revise China’s national food safety standards for cheese.

EU-China special products pact offers bright future for Europe’s exports

In June, the EU and China published a list of 200 European and Chinese geographical indications (GIs) that are protected on their respective markets, as part of a bilateral deal that should be concluded by December. EURACTIV’s partner Italia Oggi reports.

It is unclear why the ban was put in place.

China has seen a series of scandals over food safety but Western products are widely seen as made to higher standards.

Dairy products are not a typical part of a Chinese diet, but in recent years cheeses such as mozzarella have become popular as more Chinese hanker after Western dishes such as pizza.

Strongly flavoured mould-ripened cheese is usually only available at restaurants and markets that cater to foreigners.

EU member states to take China to court over fake geographical indications

Eight member states of the European Union will take legal action against China over 25 counterfeit trademarks on the Chinese market that mislead consumers on the origin of products protected by the EU’s geographical indications.

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