EU-China special products pact offers bright future for Europe’s exports

Parma ham is one of the products that has been included on a list of items that will now have protected status in China. [Shutterstock]

This article is part of our special report The added value of EU quality schemes.

In June, the EU and China published a list of 200 European and Chinese geographical indications (GIs) that are protected on their respective markets, as part of a bilateral deal that should be concluded by December. EURACTIV’s partner Italia Oggi reports.

Both parties submitted 100 denominations each but many European items, particularly those from Italy, have been left off the list.

This is because the European Commission’s selection criteria for its 100 denominations took into account GI market volume in China and the potential risk of counterfeiting. Only one product from the South of Italy made it onto the list: buffalo mozzarella.

Once pen was put to paper on the agreement, the Commission immediately began negotiations with the EU member states in order to include other products on the list.

A first draft added a further 162 European products and Protected Geographical Indications (PGIs), including five Sicilian items, all selected based on predicted demand in China. In January, China in fact eliminated its phytosanitary barriers that had hindered imports of Sicilian citrus fruit.

Quality schemes help EU producers break new markets

The promotion of geographical indications (GI) has helped EU products attract new emerging markets which seek quality food. However, Europol warns that fake GI products are on the rise across the EU and policymakers should not disregard the protection of intellectual rights.

Italian MEP Michela Giuffrida (S&D group), a substitute on the European Parliament’s Committee on Agriculture and Rural Development, asked the Commission to include more Sicilian products on the new list, in order to guarantee “territorial representation of the island’s products”.

She also told Italia Oggi that “I would like to have other interested parties involved in these consultations, such as consortia and producer organisations, because it would make these European negotiations more credible and more in accordance with the market’s demands and potential.”

The Italian lawmaker added: “This list of products protected in China does not mean that only those on the list will be marketed in China. No one is being excluded here.

“In fact, some companies are not willing to bear the costs. Some Sicilian producers were asked if they wanted to participate with a European delegation in two major agri-food fairs in Iran and Saudi Arabia. They declined the invitation because they thought it would be anti-economical for them.”

Who is driving quality in EU agri-food?

The EU’s Southern member states are the leading producers of foods certified by EU quality schemes: between them, Italy, France, Spain, Portugal and Greece account for 70% of the total.

Giuffrida insisted that the road ahead is clear and that the range of products agreed with China should be widened. She added that the “appeal” of GI’s is clear and that products bearing the stamp of approval often see an upsurge in foreign sales and demand.

Chinese products aspiring to obtain EU GI status include Yantai Ping Guo (the Yantai apple), Hengxian Mo Li Hua Cha (jasmine tea), Panjin Da Mi (rice), and Baise Mang Guo (the Baise mango).

The Chinese agri-food products market is one of the biggest in the world and is growing year on year, supported by a growing middle class, which has developed a taste for European food and drink, often due to increased experience of international travel. The country even boasts its own GIs, still unknown to European consumers.

The bilateral deal between Europe and China was welcomed immediately by Italy’s national confederation of cultivators, Coldiretti, which said that “the defence of Italian products from unfair competition posed by fakes and imitations will encourage Italian foodstuff exports”.

According to official figures, China’s consumption of Italian products jumped 19% in the first month of 2017 and foodstuff exports totalled €391m in 2016. The wine sector was the big winner, after China got through €101m of Italy’s finest bottles.

Quality food secures Spain’s place in globalised market

Spain is an agricultural powerhouse: agri-food products account for 20% of the country’s exports. And if there is one thing keeping Spanish farmers competitive in the age of globalisation it is the quality of their products. EURACTV’s partner EFEAgro reports.

Italian products protected in China:

Wines and alcohol: Asti, Barbaresco, Bardolino Superiore, Barolo, Brachetto d’Acqui, Brunello di Montalcino, Chianti,  Conegliano- Valdobbiadene Prosecco, Dolcetto d’Alba, Franciacorta, Grappa, Montepulciano d’Abruzzo,  Soave, Vino nobile di Montepulciano, Toscano/a;

Cheese: Asiago, Gorgonzola, Grana Padano, Mozzarella di Bufala Campana, Parmigiano Reggiano, Pecorino Romano, Taleggio;

Meats: Bresaola della Valtellina, Prosciutto di Parma, Prosciutto di San Daniele;

Condiments: Aceto balsamico di Modena (balsamic vinegar).

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