Although reduction targets set in the EU’s flagship food policy stole public opinion’s attention at first, consumer behaviour and innovation are expected to have an equally critical role to play in the path toward more sustainable food system.
With its Farm to Fork Strategy (F2F), the European Commission has proposed highly ambitious targets to transform the European way of producing, distributing and consuming food.
Consumers, as much as producers, are put at the core of this comprehensive new food agenda.
Innovation and training come to farmers’ rescue not only to implement the new sustainable ambition but also to help the sector recovering from the disruption caused by the pandemic.
In this report, EURACTIV presents the contribution that both innovation and consumers can provide to make Europe the world’s sustainable standard for food.
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Farm to Fork needs a tweak in its ‘fork’ part, says MEP
There is still work to be done on the segment of the EU's Farm to Fork (F2F) strategy that deals with consumers, as they are required to play a major part in the transition toward more sustainable food systems, according to centre-right MEP Herbert Dorfmann.
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EU bets on research to put Farm to Fork ambition into action
Stakeholders, researchers, and policymakers are seeking to find the right place for innovation in the EU's new flagship food policy with a view to empower consumers to make the best choices for themselves and the planet.
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A recipe for success: three crucial ingredients for the EU’s Farm to Fork Strategy
Following the publication of the EU’s Farm to Fork Strategy six months ago, policymakers acknowledge that the future of food is dependent – now more than ever – on innovative solutions that challenge the industry status quo. While the Strategy …