From restaurant closures to travel restrictions, the hospitality sector has been one of the hardest hit by the COVID pandemic that is threatening thousands of jobs and livelihoods across the EU.
But as the rollout of the COVID vaccine gets underway, questions are turning to how the sector can learn and bounce back from the crisis in a way that sees it flourish again.
From support measures to catering to new customer tastes and working to restoring consumers’ trust, in this Special Report EURACTIV explores what the future of the hospitality sector may look like and how the sector can start rebuilding.
Despite the challenges the pandemic has presented to the EU hospitality sector, hopes remain high that it can bounce back and adapt to a new post-pandemic reality, but this requires support “commensurate to the hit it has taken”, according to the EU hospitality association.
The COVID-19 crisis has deeply impacted the hospitality sector, but it has also been a trigger of business model innovation and this must be encouraged to help businesses adapt to the "new normal", according to new research.
Placing the hospitality and tourism sectors at the heart of national recovery and resilience plans will be essential, the EU commissioner for jobs and social rights, Nicolas Schmit, told EURACTIV.
The COVID crisis has hit economies hard but it is also providing the foodservice industry and the hospitality sector a chance to test new ways to engage customers, taking into account how their eating habits are changing.
Despite significant findings about the dynamics of the pandemic, the policy strategy for combating infections remains the same with regards to the hospitality sector: close and compensate. It is time to think about innovative approaches to keep hundreds of thousands …