Can good food be sold at the smallest price?

Can a pork cutlet which is on special offer be of high quality and still feed the farmer who produced it? Given the current imbalance in Germany’s food industry, EURACTIV Germany travelled to Brandenburg to discuss good food and fair prices with one of the region’s organic farmers.

Germany’s farmers have been protesting in the streets, as many can hardly live on the prices they get for their products because the supermarkets are outbidding each other with special offers.

Aren’t the Germans willing to pay for good food?

The situation is paradoxical because although the quality of food is the second most important purchasing factor for Germans after regionality, only a minority consistently buys organic.

In 2018, only one in seven people bought more organic than conventional food.

Food should not be a cheap mass-produced commodity, according to the critics. To achieve this, however, there would have to be a structural change that promotes increased quality rather than more quantity.

Key to all this is the EU’s Agricultural Policy (CAP), the reform of which is to be fully negotiated this year. The reform’s outcome will decide whether Germany can achieve its goal of raising the share of organic farming from the current 12% to 20% by 2030.

But can customers afford to buy so much organic produce?

And what does food quality mean anyway?

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Measure co-financed by the European Union
How the CAP contributes to agricultural and rural regeneration

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