Pitched ‘bottle’: the prosecco v. prošek controversy

The prosecco v. prošek issue is not just another ordinary controversy over wine branding as it could have a major impact on the EU’s geographical indications (GIs) framework currently under revision.

In this quarrel that opposes Italians and Croatians, the Commission has to decide whether to apply a long-standing case-law or embracing a new interpretation of the evocation principle in the GIs protection. The Commission is expected to take a final decision on the basis of all available information collected over the past months. But what are the ‘bubbles’ of contention in this prosecco v. prošek controversy

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