Probiotics needs in the European market

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Esben Laulund, President of the European association representing the probiotic food and food supplement (IPA Europe): The majority of consumers already know what probiotics are and they are actively looking for it, but they can find only the products from outside Europe that are offered on e-commerce.

The Association is very keen to collaborate with the EC to set for transparent conditions in the EU level and improve the regulatory framework. In fact there is a  high growth of probiotics outside Europe, while the situation is stagnation in Europe, as the industry has been hampered due to the uncertainty on the use of the term probiotic in the European Union.

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