Rural vs. city: how do consumer preferences differ when it comes to food?

Consumers play a key role in the EU’s new flagship food policy, the Farm to Fork strategy, which works to encourage consumer uptake of healthy and sustainable food options as part of the strategy’s overall goal to improve the viability of EU food systems.

Here, EURACTIV takes a closer look at how consumer preferences differ in rural areas compared to urban, asking consumers what they value most when choosing their food, how their eating and shopping habits have changed during the COVID-19 pandemic and how important factors such as organic are when choosing what they eat.

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