The European Snacks Association (ESA) recently organised the 5th edition of its “Share A Snack” event on the crowded Place Luxembourg to raise awareness about savoury snacks products and debunk common myths in a convivial atmosphere.
There has never been in history as many information available on the foods and drinks we consume. In addition to the labels on pack which now give factual nutritional information, we are bombarded everyday with hundreds of stories and recommendations that are sometimes incorrect. There are for instance countless examples of nonsensical pieces of information or fake news circulating today, especially on social media.
While one may think this torrent of information contributes to greater transparency and consumers’ empowerment, we believe it certainly adds to the confusion – as recently shown by a survey conducted by the British Nutrition Foundation which identifies ever changing information (76%) and diverging messages/advices from experts and media (61%) as the main sources of confusion for the public.
Part of our mission at ESA, besides providing technical expertise and input into the policy-making process, is to raise awareness about our products and correct misperceptions.
This is the reason why we have decided several years ago to develop the “Share A Snack” concept: The idea is to pro-actively communicate and come closer to the public, including policy-makers, so they can learn more about our products but also question their prejudices.
Our recipe for a successful “Share A Snack” event is as follows:
– Introduce visitors to novel savoury snacks with improved nutritional composition and original ingredients
– Debunk common myths associated with the products with an entertaining online quiz
– Share interesting facts and figures on the world of savoury snacks
– And of course, share tasty snacks from all over Europe!
Every year we find a very receptive audience which is surprised to discover that savoury snacks products are actually a very minor contributor to salt intake in the European diet, that manufacturers have invested massively to improve the nutritional composition of their products during the last decades, or that the presence of air in crisps bag is not to trick consumer but to preserve the product from breaking and preserve the freshness!
ESA members are committed to playing their part in helping people to build healthy and balanced diets and we therefore also use this opportunity to pass on our views on what we call “sensible snacking”, one of our top priority alongside food quality and safety. Our products are tasty, convenient and fun and this is the reason why we all love savoury snacks. However, they should be regarded as treats that are consumed in moderation in the context of a balanced diet.
Summer is coming and now is the time to share some happy moments with family and friends. We have no doubts some of our delicious savoury snacks will also contribute to making these moments memorable. Now you know you can treat yourself without second thoughts…but don’t forget that sharing is caring!
The European Snacks Association (ESA) is Europe’s only trade organisation dedicated to advancing the savoury snacks industry. ESA’s membership groups some 200 companies of all sizes in 40 countries involved in the manufacture of potato crisps, corn chips /tortillas, pellet snacks, baked snacks, crackers, pretzels, savoury biscuits, popcorn, pork rinds, meat snacks, fruit snacks, peanuts and other snack nuts.