Excessive alcohol consumption and binge drinking among young people in the EU has raised eyebrows in Brussels.
“Responsible Party” is a Pernod Ricard commitment as a member of the European Commission’s Alcohol and Health Forum, which brings together a variety of stakeholders in an effort to reduce alcohol-related harm.
It is the first EU-wide alcohol prevention programme implemented by the Erasmus Student Network (ESN) with the aim of promoting “Responsible Drinking”.
Volunteers are informing students about the harmful effects of alcohol overconsumption at parties as well as distributing water for free. The ESN is a network of around 550 member associations covering around 1,000 local campuses in 40 different countries.
Does this activity have an impact on students’ drinking habits? Is it effective in reducing alcohol consumption?
Programmes which focus on the prevention of excessive alcohol consumption should be considered in the next EU Youth Strategy, João Pinto, the president of the Erasmus Student Network (ESN) has said.
As part of the “Responsible Party” alcohol prevention programme [See background], Pernod Ricard Sweden has joined forces with the Erasmus Students Network (ESN) to implement a unique “Sea Battle” project.
Access to water is essential while consuming alcohol and it’s one of the main tools of “Responsible” Party” campaign, João Pinto, the president of the Erasmus Student Network, told EURACTIV.com in an interview.
The European Commission is trying to foster dialogue among stakeholders and find the best way to take the EU Alcohol and Health Forum a step forward.
'Responsible Party', an awareness-raising campaign against the excessive use of alcohol, has helped students consume less alcohol and improve their habits by drinking water too, a study has found.