Est. 1min 02-09-2003 (updated: 29-01-2010 ) Euractiv is part of the Trust Project >>> Languages: Français | DeutschPrint Email Facebook X LinkedIn WhatsApp Telegram Analysing the prospects of the media industry’s recovery, the paper predicts moderate growth for media advertising revenues by 2004, but warns that EU plans will hurt the advertising industry and thus the media sector going forward. The latest case of an asset bubble that burst pulled down the entire media industry in its wake. One of its most important segments, advertising, formerly a growth industry par excellence, has suffered a painful loss of business since the record level achieved in 2000. Signs are increasing, however, that advertising may soon leave the trough. Although revenues were down again slightly in the first four months of this year compared with a year previously, hopeful indications in the overall economy, the high degree of competition in many sectors (e.g. the food industry) and large numbers of new products in heavy-advertising industries (e.g. the auto industry) suggest that spending on advertising will at least stabilise this year. However, moderate growth rates are not to be expected until 2004. Read the full analysis on the Deutsche Bank Research website.
