BUDAPEST – Advertising Europe’s future

Hungary has once again contracted to spend almost €36 million on advertising, Hungarian media report.

While the content of advertising is not specified, the terms of the contract state that it will be “related to government communication on the international and domestic arena concerning the future of Europe,” as well as “government decisions affecting citizens’ lives.”

Similar wording was used during other procurements, such as with the controversial poster campaign accusing US philanthropist George Soros and then Commission chief Jean-Claude Juncker of supporting illegal migration.

Journalists estimate that the government has spent more than €210 million on the promotion of government actions since the end of 2016.

(Vlagyiszlav Makszimov |

Subscribe to our newsletters


Want to know what's going on in the EU Capitals daily? Subscribe now to our new 9am newsletter.