Is Europe about to ban the iconic Coca-Cola bottle?

The signature contoured bottle from Coca-Cola, alongside other designer bottles for whiskey or perfume, could end up being pushed out of the European market under draft EU rules to promote reusable packaging, a move that is causing jitters in the drinks industry.

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“We fear this will result in standardised packaging and the gradual demise of brand differentiation,” said Adeline Farrelly, secretary general of FEVE, the European Federation of glass packaging makers. “We believe this measure restricts creative designs and iconic shapes of bottles,” she added. [M. Unal Ozmen / Shutterstock]

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Frédéric Simon Euractiv.com 26-10-2023 17:05 6 min. read Content type: News

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Is Europe about to ban the iconic Coca-Cola bottle?

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Is Europe about to ban the iconic Coca-Cola bottle?

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