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EDAA published the results of its latest groundbreaking consumer research to explore European consumer attitudes and perceptions towards online advertising and determine how these may have changed post-GDPR. The research results are informing EDAA as it looks to further develop the ad industry’s self-regulatory program for the benefit of consumers and businesses alike.
Link: https://www.edaa.eu/consumer-research-how-eu-citizens-perceive-digital-advertising-since-gdpr/
