When announcing i2010, Information Society Commissioner Viviane Reding said:
"I want to start a political initiative, when the wave goes up, and that means: now. (...) I am a hands-on commissioner, and I will put all the powers in my hands together to go ahead: regulatory powers over telecommunication and the audiovisual sector, frequency management, and the portfolio of network security."
The commissioner pointed out that she controls about one third of the EU's research budget and said: "If you invest that money in agriculture instead of ICT, well: Lisbon, bye-bye!"
The commissioner also addressed the issue of convergence and said it was a lucky choice to have put both the infrastructure and the content into one pair of hands when splitting up Commission portfolios. Addressing the telecom network operators, she said: "I am not going to let you people kill content. If infrastructure wants to sell goods and services, it needs content to be sexy." Mrs. Reding recalled the speech she had given in Cannes two weeks before and said that combating piracy was one of her top priorities.
Industry has almost unanimously welcomed the approach taken with i2010.
ETNO Director Michael Bartholomew said:
“It is crucial that the i2010 initiative provides an enabling framework for a comprehensive review of the current sector specific rules in order to reflect recent and prospective market realities and to encourage further investment and innovation in next generation networks.”
Sandro Bazzanella, Director for EU Affairs at ECTA, the European Competitive Telecommunications Association, commented:
"Convergence will only be successful, however, if the various sectors that are converging are all competitive. Regrettably, that is far from being the case from the telecoms side where, despite the market being fully opened in 1998, effective competition is still far from sustainably established in many sectors."