Digitisation poses a danger to media diversity and the EU should focus as much on content and quality as access issues within the European Commission’s digital single market strategy, a senior EU executive claimed recently.
“We are tribal, we read newspapers that tell us that we are right,” Jonathan Hill, the head of cabinet of Tibor Navracsics the European commissioner for education, culture, youth and sport told delegates at a conference on the future of the media held in Brussels (20 January).
“Any healthy democratic organisation needs diverse thinking, there is a huge danger of losing it and moving it to group think,” Hill warned delegates at the Future Media Lab conference.
Asked what his key message for media diversity during 2015 would be, Hill said: “Politicians need to talk about what matters. There is a huge focus on the digital single market this year (see background) but our politicians need to talk about the importance of diversity and vibrancy [of the media]. Not only rules and access, but also content and quality.”
He added: “The two cannot be divorced, and content and access go hand in hand.”
Examples of how the EU executive could and would continue to assist in encouraging media diversity included “protecting minor operators, promoting content and giving public support,” Hill said, citing the support offered to state broadcasters as a model.
Hill told delegates that media training could be incorporated more comprehensively into the EU’s Erasmus educational programmes.
He also said there was scope for the Commission to encourage “experimentation with new business models, much as we do with cinema”.
Tax incentives – particularly on VAT – could also be offered as a way of maintaining diversity in the media sector, Hill explained.
Film and audiovisual subsidies account for a hefty tranche of the EU executive’s media assistance, in 2014 this accounted for €130 millions in the development, distribution and promotion of work as part of the MEDIA sub-programme of Creative Europe.
The Commission also supports broadcasting overseas in strategic sectors. One fifth of €25 million paid to Euronews last year related to the production and broadcast of the Lyon, France-based company’s Farsi service.