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Google’s new system raises fresh privacy concerns


Google’s new system raises fresh privacy concerns

Google's new system, a reaction to the success of Amazon, has fuelled existing privacy fears.


EXCLUSIVE / Germany’s data protection commissioner, Andrea Voßhoff, has urged caution when it comes to Google Home and Amazon Echo: the companies’ flagship voice command services. EurActiv’s partner WirtschaftsWoche reports.

“As data protection commissioner, I view these intelligent voice command assistants, which ‘eavesdrop’ permanently with a microphone, quite critically,” Voßhoff told the publication. Above all, she voiced her concerns about the lack of transparency when it comes to how the information is collected and stored, as well as how it is used.

Google recently unveiled its new digital assistant at a developer conference. Google Home is a wireless speaker system that can allow the user to control what music is playing and the lighting of their home, as well as answering questions like what can already be done using a smart phone.

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Google’s new offering is a reaction to the success of Amazon’s Echo system, which has so far sold 3 million units. American technology giant Apple is working on its own version.

The data privacy chief made it clear that people are free to make up their own minds and use such systems. “However, I would advise people to think carefully about such a decision,” Voßhoff warned and “to weigh up the gain in comfort provided by these systems against – at least theoretical – round-the-clock surveillance”.



Several EU politicians have called for technology companies to create backdoors to encrypted communication systems for law enforcement agencies. Calls for encryption backdoors were reignited after terrorist attacks in Paris last November.

Apple has been embroiled in a weeks-long battle over encryption with the US government after the FBI demanded access to encrypted data on an iPhone that belonged to a suspect in the shootings last December in San Bernardino, California. On 28 March, US authorities dropped a legal case against Apple after the FBI announced it was able to access the data on the iPhone.

Further Reading

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