Advertising is essential to the free web. But tracking isn’t.

It’s heartening to see that European lawmakers are preparing to vote on beefed-up restrictions on tracking ads. In fact I wish they were willing to go even further and consider an outright ban – because as recent events and headlines have unambiguously shown, tracking is doing enormous damage to individual rights and to the integrity of democratic institutions.

Disclaimer - All opinions in this column reflect the views of the author(s), not Euractiv Media network.

It has been reported that by the time an average child is thirteen years old, the adtech industry has amassed 72 million data points on that child. [Shutterstock / BestForBest]

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Bob Hoffman Euractiv 13-12-2021 18:36 5 min. read Content type:

Euractiv is part of the Trust Project

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Updated: 01-10-2024

Advertising is essential to the free web. But tracking isn’t.

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