Aligning data protection and the Digital Single Market

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The political debate surrounding the General Data Protection Regulation (GDPR) has focused heavily on American companies and the right of individuals to defend their privacy against possible intrusions. At the same time, the European Commission’s Digital Single Market Strategy (DSM) has affirmed Europe’s ambition to stimulate economic growth in Europe by eliminating barriers to the online provision of goods and services.

Ahead of the next round of trilogue talks on the GDPR, the EURACTIV Institute organised a high-level debate, with the support of the Allegro Group, to explore the following questions:

  • How can the objectives of the GDPR and the DSM be aligned to ensure greater coherence?
  • Can legislators meet the aspirations of the new digital generation that will have to live in the post-GDPR world?
  • Can citizens’ legitimate right to privacy be reconciled with consumer’s growing appetite for data-empowered experiences?

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