We all like to express our opinions online about products, brands, and politicians. When public opinion sways, it can make or break a company or public figure. It’s difficult to predict when shifts in public opinion will impact societies, financial markets or the economy, but it’s also critical.
SSIX is an EU Horizon 2020-funded project that aims to capture, extract and measure social sentiment. The SSIX platform mines data from social media and transforms the data into unique sentiment metrics.
That allows financial investors, traders, and anyone else to easily track, interpret and understand changes in public opinion on financial markets, politics, health or legal issues.
The SSIX platform can enable companies of any size to stay on top of their customers’ changing needs and to identify market niches faster. It can also help politicians better understand what their constituents care about most.
Real-time feedback, 24/7, 365 days per year could even radically change how politics and global finance work.
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