Policymakers are showing growing interest for real-time analysis of public opinion and Big Data. From finance to political campaigners, social media have become a primary source of information, especially when it comes to understanding public opinion trends.
However, the potential of social media still needs to be fully exploited. With the explosion of structured and unstructured Big Data, the ability to harness information has become paramount for those who want to successfully use information originating from social media.
On the regulatory side, the European Commission wants to promote the data-driven economy as part of its Digital Single Market strategy. The strategy includes better online access and digitalisation as a driver for growth.