Mastercard 2017 Masterindex survey on Pan-European E-Commerce Trends

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Mastercard’s 2017 Masterindex survey on pan-European e-commerce trends reveals that Europeans are avid online shoppers!

The survey of consumers in over 20 countries in the European Economic Area (EEA) suggests that one in four Europeans with access to the internet purchased products or services online at least once a week in 2016.

While uptake of e-commerce is high across Europe, the research reveals interesting differences from country to country in terms of how often people shop online, what types of things they purchase, and their preferred payment methods.  At a time when European policy makers are looking to break down barriers to cross-border e-commerce, the Masterindex also highlights different national attitudes to buying from sites in other countries. 

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